Live Well Now a holistic brand founded by a homeopath/healer and a vegan chef was launching an exclusive wellness retreat in the Peak District featuring meditation, movement, and plant-based campfire cooking. To fill bookings, they needed an 18-page editorial promotional brochure that could communicate a comprehensive schedule while maintaining a serene, organic aesthetic aligned with their existing brand identity.

To evoke the calm, mindful atmosphere of the retreat while driving direct booking inquiries, the editorial strategy focused on minimal elegance and high readability:

  • Mindful Visual Pacing: Using generous white space, balanced margins, and gentle typographic hierarchy to prevent visual clutter across an 18-page format.

  • Brand Continuity: Harmonizing new layout elements with the established Live Well Now visual language, incorporating earthy tone palettes and organic textures.

  • Structured Information Architecture: Organizing retreat itineraries, workshop details, and founder bios into digestible, beautifully framed visual spreads.

I designed and produced a complete, print-ready editorial catalogue:

  • Custom 18-Page Grid & Layout: Developed a flexible grid system in Adobe InDesign that brought harmony to mixed content types—including long-form copy, schedules, recipes, and lifestyle photography.

  • Typography & Photography Curation: Paired clean, accessible typography with curated photography to showcase the natural beauty of the Peak District location and campfire dining experience.

  • Pre-Press & Print Execution: Prepared high-resolution print files, color profiles, and paper stock specifications to ensure the final physical catalogue delivered a tactile, premium feel in hand.

  • High-Impact Booking Tool: Delivered a beautiful, professional sales asset that successfully promoted the Peak District retreat and built immediate trust with prospective guests.

  • Elevated Brand Perception: Transformed scattered program details into a cohesive, high-end editorial publication that positioned Live Well Now as a premium wellness destination.

  • Flawless Production Run: Successfully managed full pre-press specifications for a seamless transition from screen to print.

Brochure design and print for hospitality business

Case Study: Elevating Brands with Catalogue, Editorial, and Brochure Design

Editorial design example with modern and clean layouts
Catalogue design showcasing creative layouts and typography

A MINDFUL WEEKEND OF MEDITATION, MOVEMENT, CREATIVITY CRAFT AND
PLANT-BASED CAMPFIRE COOKING.

Catalogue design showcasing creative layouts and typography

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