Overview

Manchester Airports Group (MAG) is the UK’s largest airports group. Collectively, MAG owns and operates three UK airports – Manchester, London Stansted, and East Midlands.

I have created creative artwork and specially animated video content for MAG through my employer in Manchester, The Agency Creative, with Studios in Altrincham. 

This opportunity leads me to create a high volume of material that you probably have come across.

  • Marketing and communications
  • Explainer animated videos 
  • CGI and Photo editing
  • Large scale print and signage 

During a major multi-million pound airport upgrade, Manchester Airports Group needed to communicate key site transformations, navigational changes, and milestone updates to millions of traveling passengers. The primary hurdle was high-density visual noise: delivering clear, time-sensitive operational information in an environment where passengers are constantly distracted and moving quickly through terminals.

To cut through terminal distractions, the visual communications strategy focused on high-impact, bite-sized messaging across both static physical touchpoints and dynamic digital screens:

  • High Contrast & Readability: Designing large-scale outdoor and indoor print formats optimized for immediate legibility at distance.

  • Motion Design for Engagement: Leveraging short-form motion graphics for social channels and digital terminal displays to grab attention within 3 seconds.

  • Brand Consistency: Strict adherence to MAG’s established corporate brand guidelines while introducing fresh visual hierarchy to highlight critical updates.

I executed a cohesive cross-channel campaign bridging digital and physical media:

  • Large-Scale Terminal Billboards: Designed high-resolution, print-ready wall wraps and billboards that mapped out airport transformations and guided foot traffic effectively.

  • Animated Social & Digital Assets: Produced motion graphics videos tailored for social media campaigns and terminal displays, translating complex construction updates into clear, digestible visual narratives.

  • Omnichannel Alignment: Ensured seamless visual continuity from the online traveler experience (social media feeds) directly onto the terminal floor (on-site signage).

  • Enhanced Passenger Experience: Successfully guided millions of passengers through ongoing terminal upgrades, minimizing confusion and navigational delays during construction phases.

  • High-Impact Brand Presence: Delivered pristine visual assets across high-traffic billboards and digital displays throughout major UK transit hubs.

  • Unified Campaign Deployment: Executed end-to-end creative assets on time and within strict technical specifications for both print production and dynamic video playback.

Visual communication across terminals helped to manage navigation

Video and Motion Graphics

MAG Airports has undergone significant development across its three airports. Alongside these infrastructure improvements, the passenger journey has also been substantially upgraded. This brief outlines the important role of explainer videos and branded illustrations in communicating these changes to the public. 
A total of 15 animated explainer videos for Manchester Airport, East Midlands, and London Stansted Airport.

CGI and Bespoke 3D renders

I have created and edited multiple CGI as well as incorporating 3d elements into real pictures to help visualise future projects and developments around Manchester Airport Terminal 2.

The installation, which was officially unveiled with a ribbon cutting ceremony on 9 April, is part of phase two of the Manchester Airport Transformation Programme (MAN-TP) to improve the passenger and driver experience across the airport. Phase two will also see the introduction of two new forecourts being introduced on separate levels in May – one at ground level and one adjacent to the check-in hall at T2. Blog post source: UK’s largest variable message sign for Manchester Airport

Besides of the CGI for the Digital Gantry Sign in Terminal 2. 
I have animated the opening ribbon animation for the opening day.

Large format printing and hoardings

Creating artwork that fits in and visually balanced is a challenge for designers, that in most cases we don’t get to see the location in person. I have created a wide variety of large format hoarding at Manchester Airport terminal 2 and East Midlands (some of these billboards were 2metres by 6 metres width)

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