The product - Bellmini
Task IGD International Gas Detector Creative Task for Graphic Designer & Videographer Candidates
Overview of the company: Our story begins in 1917 when Henry Ringrose founded the world’s first gas detection company. Over 100 years later our goal remains the same: to keep you safe by continuously improving our pioneering technology. From our first flammable gas detector to our groundbreaking, exclusive 2-Wire Addressable gas detection technology, more than a century of innovation has positioned us as the Detectably Better choice for gas detection.
Current Visual Communication
Outcome Task
Email Campaign Design
Summary: This concept delivers a cohesive campaign that is on-brand, highlights the key selling points (discount, app, recycling), and provides clear, actionable formats for email and social media.
The name “Trade Up. Tune In.” is memorable and directly references the core actions of the offer.
Chosen campaign name (and slogan)
Trade up Tune in
Strong headline and visual hook
Upgrade your safety tech with our 2026 Trade-In Programme.
Clear communication of the trade-in incentive Upgrade to the connected BELLMINI. We’ll recycle your old detector responsibly.
A call to action (CTA) Claim Your Trade-In Discount
Social Media Graphic
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