The Brief
Challenge: Ibco’s frozen prawn packaging lacked shelf appeal and a cohesive brand identity, making it hard to stand out in the freezer aisle.
Solution: Partnered with Kroger on a joint-venture rebrand to elevate the seafood section. Designed fresh, high-impact packaging engineered to grab attention through icy glass display doors and build instant consumer trust.
Impact: I created a distinct, premium Packaging Design (based on their original artwork) for the frozen prawn line that dominates freezer real estate and drives impulse buys.
Brochure design and print for hospitality business
Case Study: Elevating Brands with Catalogue, Editorial, and Brochure Design
Packaging Design
with the product
at the core.
Visit my next case study
Branding, label design & Point of sale and promotional materials for ‘Pro-Body Glow’, an ethical natural skin balm co-created by Armand Beasley in Manchester.
