Climate Energy Group is a UK-leading electrical and HVAC contractor specializing in commercial carbon-footprint reduction and net-zero energy management systems. However, their existing digital touchpoints made complex technical services hard to navigate for non-technical facility managers. They needed a modernized, high-performing web presence and digital collateral that could clearly communicate bespoke energy management solutions, drive B2B inbound inquiries, and establish market authority.
Working through end-to-end strategy, wireframing, and site development, the design focus was centered on simplifying technical information through visual interaction:
User-Centric Site Architecture: Mapping out intuitive user journeys for commercial clients seeking HVAC, smart controls, and net-zero consultation.
Explanatory Motion Graphics: Integrating lightweight graphic animations to illustrate complex energy-saving mechanisms visually rather than relying on heavy technical text.
B2B Collateral Alignment: Designing downloadable digital brochures and email signatures to ensure seamless brand consistency from initial web visit through sales outreach.
I executed a comprehensive digital design over-haul across multiple project phases:
UX Planning & Wireframing: Developed structured site maps and wireframes to streamline site navigation and focus user attention on high-converting service offerings.
Interactive Web Design & Build: Created a clean, modern website interface rich in custom graphics and subtle animated elements that explain smart control systems at a glance.
Digital Sales Assets: Produced a suite of interactive digital brochures to showcase specialized commercial services for the sales team’s client presentations.
Streamlined Technical Messaging: Successfully translated complex HVAC and carbon-reduction concepts into an engaging visual narrative for corporate decision-makers.
Enhanced User Engagement: Interactive animations and clear visual hierarchy delivered an elevated browsing experience and improved site dwell times.
Client Validation: Delivered a seamless project lifecycle during challenging remote working conditions, earning high praise from company leadership for creative strategy and execution.
IF IT IS A FULL SERVICE
BRANDING, VIDEO, AND
WEBSITE DESIGN WE HAVE YOU COVERED!
I worked on this project through multiple stages: planning, messaging, wireframing, site development, organising animation and functionality.
Also, feel free to visit to find out more, there is no job too big for our team.
Hannah Cliff
Logistic Administrator at Climate Energy Group
“ I just wanted to say a really big thank you for all the hard work and dedication you’ve put in on the website over lockdown. We are overjoyed with the finished product…David’s ideas and knowledge have been invaluable as well as his patience with our changing ideas as the project has evolved over the course of time. “